Chris
Cloud
Cultural Thinkdoer
Cultural Thinkdoer
I’m a highly motivated and innovative brand strategist, cultural storyteller, and digital marketer with 10+ years of experience leading best-in-class strategy, content, and engagement for digital-first, audience-driven campaigns. I thrive on turning bold ideas into movements that matter.
With strong instincts in human behavior and cultural trends, I help brands craft strategies, narratives, and experiences that resonate, connect, and inspire. By blending creativity, business, and cultural strategy, I guide brands toward meaningful impact through entertaining content, immersive experiences, and innovative brand storytelling.
In short, I’m a Cultural Thinkdoer.
Thinking: I’m a systems thinker and data-driven strategist obsessed with the how, where, and why of creative ideas—combining insight, analytics, and intuition to develop forward-thinking cultural strategies.
Doing: I’m a roll-up-your-sleeves creative leader skilled in developing original concepts, leading teams, and executing social, digital, experiential, and video marketing campaigns that engage audiences and build community.
Strategy & Brand Building
A unique blend of creative thinking, cultural insight, and analytical expertise, shaping forward-thinking brand strategies that drive impact.
Culture & Trends
Energized by identifying and activating cultural moments, translating shifts in culture into relevance, engagement, and brand momentum.
Storytelling & Content
An expert narrative architect, crafting compelling stories and experiences across digital, social, experiential, and media landscapes.
Community & Engagement
A proven track record of building engaged communities, fostering brand loyalty, and leveraging social media, digital, and experiential strategies to connect with audiences.
Experience
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2024 - 2025
Senior Director of Brand and Engagement
WNDR Museum
Led the strategic development and execution of brand initiatives to drive audience growth, engagement, and loyalty. Oversaw omnichannel marketing, digital and offline campaigns, content strategy, and community partnerships, positioning WNDR as a premier experiential arts and culture destination.2024 -
2022 - 2024
Director of Marketing
Museum of Contemporary Art Chicago
Developed and executed omnichannel marketing strategies to increase visitation, ticket sales, and engagement for MCA’s performances, exhibitions, and public programs. Led brand positioning efforts to elevate MCA’s cultural impact and audience connection.2022 -
2020 - 2022
Director, Communications and Marketing
Museum of Contemporary Art San Diego
Directed the museum’s communications and marketing strategies to promote exhibitions, programs, and institutional initiatives. Led integrated campaigns to expand audience reach and enhance MCA San Diego’s visibility in the cultural landscape.2020 -
2018 - 2020 Marketing Content Director
Meow Wolf
Built and led Meow Wolf’s first dedicated content and social media team, developing the publishing strategy, editorial calendar, and engagement initiatives. Created innovative campaigns that amplified Meow Wolf’s brand voice, expanded its audience, and deepened community interaction.2018 -
2016 - 2018 Social Media and Community Manager
Walker Art Center
Defined and executed the Walker’s social media strategy, managing daily content creation, community engagement, and brand voice across all digital platforms. Developed storytelling initiatives to enhance audience interaction and institutional visibility.2016
Strengths
Creative Strategy
Brand Development
Community & Social Engagement
Content Strategy
Let’s Build Something Together
I’d love to connect with like-minded folks, creative collaborators, businesses, new friends, and even old rivals.
Whether you’re looking to build something cool, work together, or just say hey—drop me a line!
LOCATION: Chicago, USA
EMAIL: connect@chriscloud.com
LINKEDIN: linkedin.com/in/chriscloud